Fractional CMO
Senior marketing expertise without the commitment or expense of a full-time hire.
Some leaders try to handle marketing themselves. Others hire agencies and freelancers, each focused on one narrow piece of the puzzle. To an SEO specialist, you have an SEO problem. To a paid ads specialist, you have a paid ads problem. And so on.
The result is often the same: activity everywhere, clarity nowhere, and a growing suspicion that marketing simply doesn’t work for your business.
My job is to step back and examine the entire marketing engine. I don’t look at things in silos. I look at the whole system: branding, positioning, strategy, channels and execution, and how each part connects to revenue and growth.
When marketing is approached this way, it works.
The result is often the same: activity everywhere, clarity nowhere, and a growing suspicion that marketing simply doesn’t work for your business.
My job is to step back and examine the entire marketing engine. I don’t look at things in silos. I look at the whole system: branding, positioning, strategy, channels and execution, and how each part connects to revenue and growth.
When marketing is approached this way, it works.
Role
As a fractional CMO, I take responsibility for the direction and performance of a company’s brand and marketing efforts.
Every business is different. Every founder is working toward a different goal. Some already have marketing activity in place, others are starting from scratch. But the first step is always the same: understand the business and the people behind it.
From there, I identify where our time should be spent and tackle the most important items first. That might mean defining positioning, strengthening messaging, building systems that generate leads, or improving the way marketing connects to sales and revenue.
My work is never isolated to a single tactic. Marketing only works when the entire system works. My job is to make sure it does.
Every business is different. Every founder is working toward a different goal. Some already have marketing activity in place, others are starting from scratch. But the first step is always the same: understand the business and the people behind it.
From there, I identify where our time should be spent and tackle the most important items first. That might mean defining positioning, strengthening messaging, building systems that generate leads, or improving the way marketing connects to sales and revenue.
My work is never isolated to a single tactic. Marketing only works when the entire system works. My job is to make sure it does.
WHO
Fractional CMO engagements work best for businesses that are already growing but need the help of an experienced marketer to reach the next stage. It's an ideal setup for those that want senior marketing expertise without having to hire a full-time Chief Marketing Officer.
My clients range from small founder-led businesses and investment-backed startups, to established brands looking to scale, audit, or reposition.
In most cases, I work directly with the founder, CEO, or COO. They want marketing to become a serious growth driver for the company, rather than a collection of disconnected, ultimately costly tests.
The relationship works best when the client is open to outside perspectives and prepared to challenge their own assumptions about their business and brand.
My clients range from small founder-led businesses and investment-backed startups, to established brands looking to scale, audit, or reposition.
In most cases, I work directly with the founder, CEO, or COO. They want marketing to become a serious growth driver for the company, rather than a collection of disconnected, ultimately costly tests.
The relationship works best when the client is open to outside perspectives and prepared to challenge their own assumptions about their business and brand.
WHAT
The work varies from client to client, but the focus is always the same: build a marketing system that supports revenue growth.
That always involves high-level strategic work like defining the brand positioning and developing a marketing strategy. It's the more granular work that differs between businesses.
Sometimes it's website development, conversion rate optimisation, or launching new products. Other times, it's improving paid advertising, refining offers, or building funnels.
Essentially, I make marketing work. In some businesses that means hiring the right people and coordinating with agencies or freelancers. In others it means improving what already exists, and implementing systems and processes.
Whatever the situation, the goal is the same: to create a marketing engine that creates predictable growth for the business.
That always involves high-level strategic work like defining the brand positioning and developing a marketing strategy. It's the more granular work that differs between businesses.
Sometimes it's website development, conversion rate optimisation, or launching new products. Other times, it's improving paid advertising, refining offers, or building funnels.
Essentially, I make marketing work. In some businesses that means hiring the right people and coordinating with agencies or freelancers. In others it means improving what already exists, and implementing systems and processes.
Whatever the situation, the goal is the same: to create a marketing engine that creates predictable growth for the business.
HOW
Working as a fractional CMO means becoming part of the leadership team of the business.
I work closely through weekly meetings, ongoing communication, and regular involvement in the decisions shaping the company’s branding and marketing.
The exact rhythm varies depending on what the business needs at any given time. Some weeks may involve reviewing campaigns, refining messaging, or guiding internal team members. Other weeks might focus on strategy, recruitment, or building the systems that support long-term growth.
A fractional role means I’m not to be confused with a full-time employee of the business. However, I work closely enough with the team to make it feel as though I am. Rather than measuring the relationship in hours or days, my engagements focus on responsibility and results.
I work with the people already in place, help recruit new talent when needed, and coordinate any freelancers or agencies involved so that everyone is working toward the same outcome. I also bring my own in-house staff and trusted freelancers.
I work closely through weekly meetings, ongoing communication, and regular involvement in the decisions shaping the company’s branding and marketing.
The exact rhythm varies depending on what the business needs at any given time. Some weeks may involve reviewing campaigns, refining messaging, or guiding internal team members. Other weeks might focus on strategy, recruitment, or building the systems that support long-term growth.
A fractional role means I’m not to be confused with a full-time employee of the business. However, I work closely enough with the team to make it feel as though I am. Rather than measuring the relationship in hours or days, my engagements focus on responsibility and results.
I work with the people already in place, help recruit new talent when needed, and coordinate any freelancers or agencies involved so that everyone is working toward the same outcome. I also bring my own in-house staff and trusted freelancers.
WHY
My approach has been shaped by a career that didn’t begin in marketing.
Before becoming a fractional CMO, I was a professional heavy metal drummer. I learned that every little creative decision you make can change how someone feels. A shift in rhythm can change the energy in the room. A specific melody can lift you up or bring you to tears.
I apply those same principles to marketing. The way a brand presents itself influences how people perceive it, trust it, and ultimately decide whether to buy. It all comes down to human psychology. Over the past fifteen plus years, I’ve applied that philosophy across a range of businesses and industries with consistent success.
When you work with me, you quickly realise that no one else, other than you, will care as much about your goals as I will. I treat your business and your money as if they were my own.
Before becoming a fractional CMO, I was a professional heavy metal drummer. I learned that every little creative decision you make can change how someone feels. A shift in rhythm can change the energy in the room. A specific melody can lift you up or bring you to tears.
I apply those same principles to marketing. The way a brand presents itself influences how people perceive it, trust it, and ultimately decide whether to buy. It all comes down to human psychology. Over the past fifteen plus years, I’ve applied that philosophy across a range of businesses and industries with consistent success.
When you work with me, you quickly realise that no one else, other than you, will care as much about your goals as I will. I treat your business and your money as if they were my own.
Engage
My fractional CMO engagements start at £3,000 per month, depending on the level of involvement. Each engagement is tailored based on the level of support required, the stage of the business, the existing marketing setup, and the goals we're working toward.
To book a complimentary one-hour initial consultation, send a request via my contact form.
To book a complimentary one-hour initial consultation, send a request via my contact form.
FAQs
1
What Does a Fractional CMO Do?
A fractional CMO provides senior marketing expertise without being hired as a full-time employee. Their role is to take responsibility for the direction and performance of a company’s brand and marketing efforts. This typically includes defining positioning, developing marketing strategies, handling budgets, overseeing campaigns, coordinating agencies or internal teams, and ensuring marketing activity supports revenue and business growth.
2
When Should a Business Hire a Fractional CMO?
Businesses usually hire a fractional CMO when marketing activity exists but lacks clear leadership or direction. This often happens in founder-led businesses, startups preparing to scale, or established companies that are scaling or repositioning.
3
How Much Does a Fractional CMO Cost?
Fractional CMO engagements vary depending on the level of involvement, the needs of the business, and the experience of the service provider. You can expect to invest anywhere from £2,500 to £12,500 per month. My fees start at £3,000 per month.
4
Is a Fractional CMO Suitable for a Small Business?
Yes. Fractional CMO services are often particularly valuable for founder-led businesses that need senior marketing expertise but aren't yet ready to hire a full-time executive. This will help turn marketing into a reliable driver of leads, revenue, and growth.
5
Can a Fractional CMO Work Remotely?
Yes. Most fractional CMO engagements are primarily remote, with communication happening through meetings and other collaboration tools. Because the role focuses on strategy, leadership, and oversight of marketing activity, it can be performed effectively without being physically present in the business. What matters most is maintaining close communication and staying involved in the decisions that shape the company’s brand and marketing. In many cases, working remotely allows businesses to access senior marketing expertise that may not be available locally.
6
What Is the Difference Between a Fractional CMO and a Marketing Consultant?
A fractional CMO takes responsibility for leading a company’s entire marketing function and works closely with the leadership team over an extended period of time. A marketing consultant typically provides advisory support through individual sessions or shorter projects, helping businesses think through challenges and identify the best path forward.