Clients

When I began working with 344 Audio, they were a small founder-led studio with limited brand recognition and no marketing activity. Over the years, I've worked closely with the founder to transform the business from the ground up. This included developing a full brand strategy, and repositioning the company toward high-end film and game productions.

We launched new products and services, refined pricing, created systems and processes, and built a marketing machine that established high brand awareness. The result was a transition from low-budget independent projects to globally-recognised titles, alongside sustained revenue growth and higher margins.

When I joined Love Is Art, the business was generating around $250k per year through organic sales alone, with no paid advertising, email marketing, or structured growth strategy in place. As Fractional CMO, I currently lead the entire marketing operation. This has included positioning the brand to feel more premium and increase pricing, launching and managing profitable paid advertising, improving website conversion rates, and building email and quiz funnels.

Through customer interviews and surveys, I uncovered the anniversary market as a key audience, which has since become a reliable driver of sales. Alongside growing the brand’s reach through viral social content and building a small marketing team, we are transforming the business into a scalable ecommerce brand with a clear path toward acquisition.

When I began working with Michael, he was already one of the most recognised figures in the coaching industry, with strong PR and consistent demand. My role was to act as his senior marketing partner, elevating the brand and identifying growth opportunities, while protecting the exclusivity of his positioning.

Together we refined the messaging, expanded his offerings with the launch of his course How to Build a Six-Figure Coaching Business, and improved performance across his marketing channels. We strengthened his presence on Google, diversified lead generation, and invested in the emerging world of AI search.

The result has been revenue growth and a future-proof foundation for one of the most premium life coaches worldwide.

Powerpals was founded at a time when agentic AI was only just beginning to enter the conversation. The founders needed a clear brand, message, and identity that could explain the technology while positioning it as an innovator. Working closely with the team, I developed the brand, positioning, visual identity, and marketing strategy, and helped take the business to market extremely quickly.

The result was a highly effective launch, giving the founders a strong platform to begin building awareness, attracting investors, and growing their customer base.

When I began working with Eat It Like, the founders already had their product, packaging and website, but the brand had little traction and no retail presence. I created the brand strategy and storytelling, helping develop the concept of 'telling stories through chocolate', where each flavour carried its own personality.

Through customer and competitor research, we clarified the brand narrative and refined how it should present itself in a crowded FMCG category. This work strengthened the brand’s positioning and messaging, helping the founders build momentum, grow their audience, and secure their first retail listing in Anthropologie.